Delicious, Beautiful, and Good for Your Body
Kagoshima Tea

If you drive around Kagoshima, you’ll likely notice tea fields scattered throughout the landscape. There is a good reason—Kagoshima is Japan’s number one tea-producing region.* Blessed with a warm climate and cultivated using distinctive growing methods, Kagoshima tea is renowned for its delicious flavor. Here, we explore the secrets behind its popularity and why it is loved by people across Japan.

*Based on crude tea production volume in 2024.

If you drive around Kagoshima, you’ll likely notice tea fields scattered throughout the landscape. There is a good reason—Kagoshima is Japan’s number one tea-producing region.* Blessed with a warm climate and cultivated using distinctive growing methods, Kagoshima tea is renowned for its delicious flavor.
Here, we explore the secrets behind its popularity and why it is loved by people across Japan.

*Based on crude tea production volume in 2024.

Subtropical Kagoshima,
Home of Japan’s First Tea
Harvest of the Year

In Subtropical Kagoshima, where winters are mild and spring arrives early, Japan’s first flush of tea is harvested each year. As April approaches, tea fields spread across the prefecture turn deep green, signaling the arrival of spring.
The first flush, known as shincha or ichibancha, grows for about five months from November through March, absorbing abundant nutrients from the soil after its winter dormancy. This is why it is so flavorful, rich in nutrients, and eagerly awaited by so many people.
Kagoshima tea is characterized by its refreshing aroma and rich umami. When brewed, it reveals a deep, vivid green color with remarkable depth and beauty.

Subtropical Kagoshima,
Home of Japan’s
First Tea Harvest of the Year

In Subtropical Kagoshima, where winters are mild and spring arrives early, Japan’s first flush of tea is harvested each year. As April approaches, tea fields spread across the prefecture turn deep green, signaling the arrival of spring.
The first flush, known as shincha or ichibancha, grows for about five months from November through March, absorbing abundant nutrients from the soil after its winter dormancy. This is why it is so flavorful, rich in nutrients, and eagerly awaited by so many people.
Kagoshima tea is characterized by its refreshing aroma and rich umami. When brewed, it reveals a deep, vivid green color with remarkable depth and beauty.

Leveraging Mechanization and Unique Geographical Features, Kagoshima Has Become Japan’s Leading Tea-Producing Region.

Although Kagoshima now ranks first in Japan for crude tea production (2024), it was actually a latecomer, only beginning to actively develop its tea industry in the 1960s.
Since then, its growth has been remarkable. By preparing farmland in advance—leveling and improving the land to enable mechanization—tea cultivation became far more efficient, leading to a dramatic increase in production.
Kagoshima’s unique geography has also played a major role. With many islands and a long north–south stretch—from Tokunoshima in the south to Tanegashima, Yakushima, and up to Izumi on the mainland—the region can extend its cultivation period.
Harvesting begins with the first flush in early April and continues uninterrupted through the second and third flushes, all the way to the fourth flush in mid-August. This extended harvesting season is one of the reasons why Kagoshima, despite having a smaller cultivation area than Shizuoka, has become Japan’s leading producer of crude tea.

Leveraging Mechanization and
Unique Geographical Features,
Kagoshima Has Become Japan’s Leading Tea-Producing Region.

Although Kagoshima now ranks first in Japan for crude tea production (2024), it was actually a latecomer, only beginning to actively develop its tea industry in the 1960s.
Since then, its growth has been remarkable. By preparing farmland in advance—leveling and improving the land to enable mechanization—tea cultivation became far more efficient, leading to a dramatic increase in production.
Kagoshima’s unique geography has also played a major role. With many islands and a long north–south stretch—from Tokunoshima in the south to Tanegashima, Yakushima, and up to Izumi on the mainland—the region can extend its cultivation period.
Harvesting begins with the first flush in early April and continues uninterrupted through the second and third flushes, all the way to the fourth flush in mid-August. This extended harvesting season is one of the reasons why Kagoshima, despite having a smaller cultivation area than Shizuoka, has become Japan’s leading producer of crude tea.

かごしまお茶マップ
かごしまブランド産品指定基準

Cultivation Methods That Enhance Flavor and Brewing Techniques That Are Good for Your Body

That’s not the only distinctive feature of Kagoshima tea cultivation. About a week before harvesting, the entire tea field is covered with black nets. This is a special technique used to produce more flavorful tea.
By covering the fields, about 70–80% of sunlight is blocked. In response, the tea plants increase their chlorophyll content. As a result, the leaves become a deeper green, and when brewed, the tea reveals a rich, beautifully vivid green color.

Cultivation Methods That Enhance Flavor and Brewing Techniques That Are Good for Your Body

That’s not the only distinctive feature of Kagoshima tea cultivation. About a week before harvesting, the entire tea field is covered with black nets. This is a special technique used to produce more flavorful tea.
By covering the fields, about 70–80% of sunlight is blocked. In response, the tea plants increase their chlorophyll content. As a result, the leaves become a deeper green, and when brewed, the tea reveals a rich, beautifully vivid green color.

With Its Wide Variety,
Kagoshima Tea Can Be Enjoyed in Many Ways Beyond Simply Drinking.

Kagoshima tea is also distinguished by its wide range of varieties compared to other regions. While the Yabukita cultivar accounts for over 80% of tea production nationwide, Kagoshima makes the most of its warm climate to cultivate other varieties such as Yutakamidori and Saemidori in abundance.
In addition, collaborations with hotels within the prefecture offer guests seasonal lunch menus featuring not only sencha, but also a variety of teas such as matcha and hojicha. Tea can be enjoyed not just as a beverage, but as an ingredient in both Western and Japanese cuisine.
Overseas, matcha is currently experiencing a boom, with more people enjoying it casually—especially in sweets and desserts.
Kagoshima tea is no longer just for drinking; it can be enjoyed in a wide range of ways, from cuisine to sweets, and is gaining attention around the world. Delicious, beautiful, and good for your body—experience the tea of Subtropical Kagoshima.

With Its Wide Variety,
Kagoshima Tea Can Be Enjoyed in Many Ways Beyond Simply Drinking.

Kagoshima tea is also distinguished by its wide range of varieties compared to other regions. While the Yabukita cultivar accounts for over 80% of tea production nationwide, Kagoshima makes the most of its warm climate to cultivate other varieties such as Yutakamidori and Saemidori in abundance.
In addition, collaborations with hotels within the prefecture offer guests seasonal lunch menus featuring not only sencha, but also a variety of teas such as matcha and hojicha. Tea can be enjoyed not just as a beverage, but as an ingredient in both Western and Japanese cuisine.
Overseas, matcha is currently experiencing a boom, with more people enjoying it casually—especially in sweets and desserts.
Kagoshima tea is no longer just for drinking; it can be enjoyed in a wide range of ways, from cuisine to sweets, and is gaining attention around the world. Delicious, beautiful, and good for your body—experience the tea of Subtropical Kagoshima.